Experimental Storytelling, Native Advertising, and CMO Calendars

By | ATOMIZED MARKETING SERIES

In today’s media landscape, brands are forced to think like publishers and bring content to their audience in an engaging environment. This shift has forced structural changes within many organizations as they think of the best ways to tell their story. Peter Macey of Forbes joins the series to discuss the assets, delivery, experimentation, and decision-making required to successfully leverage branded content.