In today’s media landscape, brands are forced to think like publishers and bring content to their audience in an engaging environment. This shift has forced structural changes within many organizations as they think of the best ways to tell their story. Peter Macey of Forbes joins the series to discuss the assets, delivery, experimentation, and decision-making required to successfully leverage branded content.
Virtual reality is more than just a trend. It’s going mainstream, and brands need to view it as a medium that delivers their messages in an immersive experience. Shauna Heller of Clay Park VR discusses why it’s important for brands to embrace the spirit of VR innovation and delight consumers through unique stories that cannot be experienced any other way.