Your brand messaging is everywhere and it could be hurting your company
This is not uncommon for growing brands that begin to expand operations and for big companies that have so many mediums to track that quality assurance is hard. When a company brings on new team members or the brand begins to take on a new direction, brand messaging can sometimes get left behind. You may find that each media platform seems to be run by a different person, you just can’t seem to nail down a consistent voice for your brand blog, or your advertisements appear to be coming from completely different companies.
This type of inconsistency in your messaging can be a real brand-killer
Consumers are looking for brands they can connect with, and inconsistent messaging can make it very difficult to build customer relationships. In fact, a McKinsey & Company study showed that companies with strong and consistent branding are 20 percent more successful than those without. Not to mention that these inconsistencies make it near impossible to begin to develop brand recognition across multiple marketing platforms.
Your brand does not talk the same way on different platforms. For example, an email newsletter will not have the same messaging as an Instagram post but they both need to have the same branding and feel. With a little planning and the right implementation tools, you can be on your way to making sure that brand messaging is consistent across multiple platforms while taking advantage of the unique features and audiences each platform offers.
Start with a brand strategy
Most successful endeavors begin with a plan, and consistent branding is no exception. You’ll want to begin by creating a brand strategy that lays out your long-term plan for developing a successful brand.
Many companies make the mistake of thinking that their brand is the product they sell, the name of their company, or even their logo and colors. However, branding goes far beyond just these tangible elements. In order to create an effective branding strategy, your company should consider the following factors:
- Purpose – Your purpose helps to differentiate you from your competitors and it should go far beyond just “making a profit.”
- Emotion – Consider what emotions your brand evokes and how your brand plans to connect with customers on a deeper and more emotional level.
- Consistency – Creating a style guide is a good place to start in setting a plan for brand image and message consistency across platforms.
After you’ve developed a branding strategy, you can use this document as a guide to keep brand messaging consistent for all marketing projects. However, if you really want to keep your messaging consistent, you’ll need to use content tools for a successful follow-through.
How a content calendar keeps messaging consistent while innovating on new platforms
One of the best ways to ensure that your brand messaging is consistent across is to create a content calendar. This offers a big picture look at messaging across platforms and mediums, allowing you to check for inconsistencies and see where there are gaps in your content needs. This is particularly helpful for large brands that have many different team members working on creating content for each platform as it helps every team member stay on the same page throughout the course of the campaign.
Whether you already have an existing content calendar that is not working or you are just starting to develop a content calendar, you want to look for a robust content calendar tool that allows you to integrate all of your content outlets and manage execution across platforms. You might also consider a content calendar that allows for communication and collaboration across teams to streamline the execution process.
ATOMIZED allows you to do just that by bringing all your marketing efforts to one page and making it possible for collaborators to clearly communicate. The central dashboard gives you a helpful overview of all brand messaging, which allows you to ensure that messaging is consistent across platforms.
If you’re interested in all the ways that a content calendar can benefit your brand, contact ATOMIZED today for more information.
Everybody wants to find ways to make their work day just a bit easier. Well, ATOMIZED helps you do just that. Our visual content calendar is designed to help you streamline your workflow and collaborate with ease by offering comprehensive features that change the way you collaborate, communicate, and create a content plan.
Here are 5 content calendar features from ATOMIZED that will help make your work job a lot easier:
1. Grant access to your co-workers for easy project reporting and planning.
There is no one-size-fits-all solution for how content teams work best. With multi-level roles and permissions, ATOMIZED offers you more control over what your team members have access to. You can keep some calendars private, grant access to individuals who need to work within the calendar, and even make calendars available to entire teams. Different user types allow you to set up teams how you would like them and work in a way that makes sense for you and your organization.
2. Eliminate email chains by tracking everything on one convenient calendar.
Streamlining your workflow is an important step in creating consistent and effective content marketing. So much so that many marketers invest a great amount of time and money into improving their content workflow. In fact, according to research from Altimeter, workflow is one of the top investment areas across the content marketing space (39%). ATOMIZED helps streamline your workflow by allowing you to track everything from one convenient content calendar without having to email back and forth with team members.
3. Upload almost every type of file for easy sharing and collaboration.
Want to see a video for YouTube, a picture for Instagram, a product for Salesforce and an email for MailChimp all on one platform? ATOMIZED gives you the ability to strategize and implement content from every platform that your company currently uses. Since the calendar is all visual you can easily compare messaging and branding from one location. Simply drag and drop images, text, video, and other file formats into the calendar to compare content and ensure that all messaging is on brand.
4. The simple interface couldn’t be easier to use.
The thought of learning how to use another tool can be off-putting especially when it is as wide reaching as a content calendar. ATOMIZED’s software has gone through numerous updates with feedback by marketers to make the interface as simple and intuitive as possible. It is easy to learn and even easier to integrate into your everyday tasks. With all the platforms you can connect to ATOMIZED, it could become one of the few tools you ever need to open.
5. Connect Your Software
Have access and control the most popular marketing softwares from one place. You can send an email in Mailchimp, strategize a tweet, manage a workflow in HubSpot and create an event in Eventbrite all in one visual dashboard. This allows for unparalleled brand consistency while taking advantage of the unique features different platforms offer. ATOMIZED is made to let you be flexible for each medium yet ensures consistency in branding.
6. You see everything in your campaign in one calendar
Marketers sometimes feel like they must be everywhere at once. Though this may not be possible, ATOMIZED makes it easy to gain complete visibility of your content strategy at work. You can see what content is set to publish on each platform and how this content fits into the rest of your branding before the launch date. The visual content calendar allows you to get an overall look at all your content in one place, which makes it easier to identify issues and make quick changes before it is set to publish.
So, what are you waiting for? Now that you know how ATOMIZED makes your job easier by allowing you to collaborate and manage content all from one convenient location, it is time to give it a try. Contact us today to arrange a demo where we will show you just how ATOMIZED will revolutionize the way you plan, create, and schedule content.